The UMA Show
IndiaCast, TV18 and Viacom18‟s venture, today announced the launch of the first ever local format show for COLORS in MENA region called “The UMA Show”, a lifestyle focused show that provides the local and global audience a flavor of the Middle East. Produced by the region’s leading South Asian production house, Queen Bee Production, the show brings the trends directly from the trendsetters, the most happening events from across the Middle East along with an interactive segment with individuals making a difference. Targeting the South Asian expats living in the MENA region, The UMA Show is hosted by celebrity TV host Uma Ghosh Deshpande. The show will premiere on March 23rd, 2013 to be telecasted on COLORS in the MENA region at the prime time slot of Saturdays at 7pm and will also be aired on MTV India's International feed for the region on Wednesdays at 7pm.
Capitalizing on the brand “UMA” which is synonymous with lifestyle & good living in the Middle East, the show will focus on the art & science of fine living along while featuring some of the world’s best-loved luxury labels. Symbolizing “Ultimate”, “Modern” and “Aspirational” (UMA), the content of the show will revolve around the philosophy of ULTIMATE LIVING. At the same time, the show will also touch upon the very soul of the city, bringing to the forefront voices of the average viewer. Apart from segments on fashion, Bollywood, events, lifestyle, it will also introduce two never-seen-before segments - Ultimate Like and Let’s Talk.
While Ultimate Like will interact with people who have made the ultimate connection with people, made a difference to their lives, and carry the essence of being “Ultimate”, “Modern” and “Aspirational”, Let's Talk will address the peculiar lifestyle issues and challenges faced by South Asian residents in the region. It will be an interactive and engaging segment wherein viewers get an opportunity to voice their concerns in an open forum. An eminent panel of experts offering guidance, suggestions and solutions will also be invited to the show. “Adding discussion and debate to the glamour of the city, is what makes The Uma Show the only lifestyle show with a soul”, says Uma Ghosh Deshpande.
On the launch of the show, Sachin Gokhale, Business Head, Middle East & Africa, IndiaCast said, “There is a big need for local TV content in the MENA region that is aspirational and yet relevant to day to day lives of South Asian audiences. We hope to fill this gap through „The UMA Show‟, which is also our first big ticket local content venture for MENA region. We are delighted to be partnering with Uma Ghosh Deshpande and Queen Bee Productions for „The Uma Show‟ and are hopeful that it will compliment well with the innovative mix of differentiated programming that we are already offering on COLORS & MTV India. Adding a local flavor to our viewer proposition, the launch of the show will further reinforce our commitment in consistently bringing interesting and genre breaking content to our viewers.”
Speaking on the occasion, celebrity host, Uma Ghosh Deshpande said, we at Queen Bee Productions are very excited to be partnering with IndiaCast and Colors for this unique initiative of “The Uma Show”. Colors, with its diverse and blockbuster content mix supported by innovative marketing has seen its popularity grow very rapidly in a very short span in this region and we are certain that it is today the No 1 entertainment source for all South Asians in MENA. Through this partnership with IndiaCast we are introducing “The UMA show” as the ultimate go to destination for the South Asian audience for all things luxury, high end and trendy. With this show, we not only want to bring the latest trends to the audiences but also keep it interactive. We have added the Ultimate Like and Let’s Talk segments, as according to me, adding discussion and debate to the glamour of the city, is what makes The Uma Show the only lifestyle show with a soul”.
