ACP Arjun
SHALEEN MALHOTRA AKA ACP ARJUN AT THE BOOK LAUNCH
Crosswords at Kemps Corner witnessed an action-packed Friday evening when acclaimed author Ravi Subramanian along with super stud Shaleen Malhotra aka ACP Arjun from STAR Plus’ thriller show Arjun, launched the former’s latest book, “Bankerupt”.
Shaleen Malhotra aka ACP Arjun with his ETF team enacted reel life scene during the launch which was the first association between a publisher and a character on television. For the first time in the history of Indian publishing and entertainment that a television show and a publisher have collaborated together for a book launch.
Actor Nagesh Kukunoor was also present along with Author Ravi Subramanian and Actor Shaleen Malhotra and discussed acting, films and books.
Hemali Sodhi, Vice President Marketing and Promotions, Penguin Books India says, "We are delighted to share with you that we have entered into an interesting alliance with Star Plus for their very engaging action show Arjun for the launch of our new book Bankerupt by Ravi Subramanian. Through this tie up we hope to reach and connect well with a wide new audience
Nikhil Madhok, Senior Vice President, Marketing, Star Plus, says, “Arjun & his ETF team have established themselves as protectors who fight crime. This association is a perfect brand fit for the book as well as our show. We would like to congratulate Mr. Ravi Subramanian on his new book and wish him success.”
About the book- Bankerupt: A university is an institution for higher education and research. It can also be a place where academic brilliance leads to overinflated egos, bitter politics and finally, murder. Cirisha Narayanan, a professor who has risen meteorically, stumbles upon a cryptic message. Aditya Raisinghania, her banker husband, sets up a highly innovative financial hoax. Her profiteering father harvests Australia’s largest bird the emu in India. The US elections are on and the debate on gun control has reached a fever pitch. Set in Mumbai, Coimbatore and Boston, Ravi Subramanian creates an impeccably researched world where everyone has a motive to kill. Nothing is as it seems in this cunningly vicious thriller where the plot turns on a dime.
About Arjun: Arjun is an action/ crime investigation series that promises to keep audiences glued to their seats while they watch Arjun take on the world of crime and solves the complicated cases. He knows no fear and is driven by the single determination of wiping out sins!
Played by Shaleen Malhotra, Arjun is a cop who has the ability to single-handedly deter crime mongers with his unmatched instinct and aptitude to solve cases that fox the best of minds in the force. Unveiling an interesting story with every episode, Arjun along with the Emergency Task Force Team, attempts to free the world from all crimes.
About Ravi Subramanian: Ravi Subramanian is India's numero uno thriller writer, having written five bestselling books. An alumnus of Indian Institute of Management (Bangalore), he is currently head of a leading financial institution. A career banker and financial services professional, Ravi has worked with various multinational banks for over eighteen years.
